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Showing undergraduate courses for Art & Design and Media & Mass Communication
This programme develops students' knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR writeups and promotional material.
The Multimedia Design programme enables you to communicate your own ideas and interests, and become a contemporary visual artist and interactive media designer.
The Foundation syllabi are well-designed to provide a comprehensive coverage of relevant subjects thus easing your post-secondary transition into your relevant undergraduate programme.
Apply self-management techniques, independent study and explore within the context of ambiguity, uncertainty and unfamiliarity.
Understand the role of design and the designer within a professional context.
The course offers the study of fine art as an educational process which provides opportunities for the students to develop creative skills and visual language to probe reality and express through the tangibility of form.
The Industrial Design course begins with a grounding in design fundamentals, and later focuses on the study of aesthetics, functions, use of materials and manufacturing processes.
Students learn a design-led approach to creating interactive media through subjects covering websites, mobile applications, games, new social media, and more.
This course develops students' creative and artistic senses, allowing them to adopt techniques, build demo reels by screening different genres, styles, formats and animation approaches.
To prep our students for the lucrative industry, they will complete highly interesting subjects Digital Storytelling and Animation, Digital Photography, and more.
This programme produces graduates with knowledge of the Chinese media industry and training in news writing, editing & production in both traditional media & new media.