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Showing undergraduate courses for Art & Design and Media & Mass Communication
This programme develops professional media personnel, journalists in particular, who are at the forefront of professional and technical developemnts in their area of specialisation.
This programme aims to equip students with in-depth knowledge & insightful appreciation of the fundamental concepts, theories & creative applications in the field of mass communication.
Throughout this programme, the students will be taught the fundamental principles of art and design, as well as trained in the technical execution of design works.
This programme provides our students with hands-on experience with design, through the understanding of material, design process, techniques and the application of digital softwares.
The programme not only provides content-based knowledge but also adequate soft skills, management and communication subjects to prepare graduates for the real world.
Subjects include Visual Skills, Critical and Cultural Studies Elective Internet Cultures, Visual Communication, The Live Pitch (Graphic Design), Competition Briefs, Self-Promotion, Negotiated Projects (Graphic Design), General Studies and more.
Students will undertake a multitude of subjects designed for them to improve on their understanding of spaces and subsequently create better ones.
A comprehensive digital media curriculum which emphasises the development of Computer Graphic Technology in Broadcast Design, Motion Graphics, Interactive Design, Web Design and Digital Design with New Media.
Upon graduation from this course, students are prepared to become Creature Modelling Technical Director, Animation Technical Director, BG Prep Technical Director, Visual Effects Creative Director and more.
Students are challenged, trained and tested through the programme’s core subjects - 3Ds Max, Advanced 3D Visualisation in Architecture Design, AutoCAD, Construction Drawing, Creative Thinking and more.
In this programme, students will equip themselves with the building blocks for skills and knowledge development which will prepare them for their advanced learning in interior architecture and design at levels 4, 5 and 6.