Faculty of Business, Economics and Accounting (Department of Business Studies) 

Study Mode

Full time

Entry Requirements

Any one of the following:

• HELP Foundation in Arts / Foundation in Science with a minimum CGPA score of 2.0 out of 4.0

• HELP Diploma in Business with a minimum CGPA score of 2.0 out of 4.0

• 2 Cs in STPM**

• 2 A-Level passes

• 5 Bs in Senior Middle 3 (UEC) including Mathematics and English

• 5 CPU passes with a minimum average of 50%

• University Aggregate of 50% or ATAR score of at least 50 for various Australian Matriculation Programmes

• Equivalent qualification

**The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.

Open Day

January, March 17 & 18, 24 & 25, August, December

For more information on our Open Days, please contact us at 03-2716 2000 or visit us at

Course Overview

With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

On completion of the programme, graduates would have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.