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Inigo Zachariah Yung Shen Wei

Diploma in Advertising and Marketing
Inigo studied Diploma in Advertising and Marketing at IACT College.

About Me

What is the first thing you do after a big exam?
The first thing I do after an exam is be thank God for the awesome lecturers we have, and start to unwind with parties or prepare for the next task at hand.

What was your most embarrassing moment in class?
The most embarrassing moment in class was when I was told by my lecturer that I was disappointing myself by coming late and not putting enough effort in my studies.

Name three things someone can always find in your bag/backpack?
You can always find a laptop, a notebook, and clipboard with A4 papers in my bag.

About My University / College

Why did you choose this university/college?
I chose IACT because it specialises in Advertising and Marketing, not to mentioned that IACT was started by the Malaysian Advertisers Association (MAA) and the Association of Accredited Advertising Agents of Malaysia (4As), Malaysia's largest advertising associations. Therefore, I am able to learn from the best!

Where is your favourite hangout on campus, and why?
I used to love hanging out at the gallery but nowadays I usually hangout at the Centre Court, as everyone passes by there before their classes and it is a great place to run into my friends and college mates.

If you could change one thing about your university/college, what would it be, and why?
I would love if IACT had summer programs to partake in, that way students that have missed out on classes and academics, can catch up with lost time and lost effort.

Please rate your university/college on the factors below(1 = poor, 5 = excellent)

  • Location: 3
  • Campus Life: 3
  • Coursemates: 4
  • Lecturers/tutors: 5
  • Food: 2

About My Course

Who influenced you to choose this course?
The Creative Director in a renowned advertising agency has been a close family friend and his work has never been a dull or boring. Listening to his experience in the advertising industry has given me the impression that a life in advertising is constant learning experience where every project is different and requires something innovative and new to be brought to the table.

What is the hardest subject/module in your course, and why?
The hardest Subject in my course would have to be one of the marketing subjects, probably Consumer Behaviour as it requires a lot of understanding and utilisation of psychological theories to make the product more appealing to the customer.

If you were given a second chance to choose a course, would you choose your current course again? Please explain.
Yes, I would pick the same course over and over again, IACT is blessed with great lectures that could teach “a dog how to ride a motorcycle” if it wanted. I am just happy that I have access to very experienced individuals from the industry and that their main concern is that their knowledge and know-how is passed along to their students, especially those that put in the effort.