Department of Mass Communication


The degree programme provides pathways to:

Postgraduate Study:

  • This programme prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.

Entry Requirements

Academic Qualification: STPM
Minimum Entry Requirement: 2 Principal Passes 

Academic Qualification: GCE A Level
Minimum Entry Requirement: 2 Principal Passes 

Academic Qualification: UEC
Minimum Entry Requirement: 5 Credits (Min Grade B) 

Academic Qualification: Foundation/ Matriculation
Minimum Entry Requirement: Pass with CGPA ≥ 2.00

Academic Qualification: International Baccalaureate (IB)
Minimum Entry Requirement: 29/42 points from 6 subjects

Academic Qualification: Diploma
Minimum Entry Requirement: Recognised Diploma with CGPA ≥ 2.00 and Credit in O-Level/ SPM/UEC English or;
 Diploma in Media and Communication (Credit in O-Level/ SPM/UEC English is not required) 

Course Overview

KDU Penang’s BA (Hons) in Communication and Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.

The program will be validated by the reputable University of Lincoln in UK with dual award arrangement.