Department of Mass Communication


This degree programme provides a pathway to:

  • Postgraduate study: With this programme's solid foundation in new media advertising, students are able to pursue a Master's degree in advertising or communications studies.
  • Career opportunities: Copy Writer, Social Media Specialist, Online Brand Strategist, Online Publicist, Media Sales Executive, Marketing Communication Manager, Digital Content Producer, Media Planners, Project Manager, User Experience Specialist.

Entry Requirements

Academic Qualification: *STPM
Minimum Entry Requirement: 2 Principal Passes

Academic Qualification: *GCE ‘A’ Level 
Minimum Entry Requirement: 2 Principal Passes (EE)

Academic Qualification: *UEC
Minimum Entry Requirement: 5 Credits (Min B6)

Academic Qualification: *Foundation/ Matriculation
Minimum Entry Requirement: Pass with CGPA ≥ 2.00

Academic Qualification: *Australian Matriculation/ Foundation 
Minimum Entry Requirement: ATAR score of 55

Academic Qualification: Diploma 
Minimum Entry Requirement

Recognised Diploma with CGPA ≥ 2.00 and Credit in SPM/O-Level/UEC English or;
Diploma Media and Communication (Credit in SPM/ O-Level/UEC English is not required)

Open Day

  • IMI Swiss Registration Week (2 July - 22 July)
  • Registration Week (13 Aug – 15 Sep)

Next Intake Date

  • 10th September
  • 22nd October

Applications Open Date & Application Deadline

Send in enquiry to find out more

Course Overview

Our program seeks to address the new demands of managing the social media element in advertising. Through our programme, students will be able to obtain cutting-edge industry standard's knowledge and practices. This is achieved through collaboration with our industrial partners and in their final year projects. Furthermore, having students undergo relevant internship placements helps them gear up with the latest developments in the industry.