Department

Department of Mass Communication

Benefits

The diploma programme provides pathways to:

  • Bachelor of Arts (Hons) in Media Production
  • Bachelor of Arts (Hons) in Communication and Public Relations

Entry Requirements

Academic Qualification: SPM
Minimum Entry Requirement: 3 Credits

Academic Qualification: STPM
Minimum Entry Requirement: 1 Principal Pass 

Academic Qualification: GCE O Level
Minimum Entry Requirement: 3 Credits 

Academic Qualification: UEC
Minimum Entry Requirement: 3 Credits (Min Grade B) 

Academic Qualification: Certificate in related field
Minimum Entry Requirement: Recognised Certificate from the government

Academic Qualification: Sijil Kemahiran Malaysia (SKM)
Minimum Entry Requirement: Pass Level 3 and Pass in SPM with at least 1 Credit

Course Overview

In this new information age, social media have reshaped the way people, organisations and businesses work. Despite the various traditional and new ways of communicating, proficient and professional English communicators are much needed to gather and effectively disseminate news. The current media industry calls for proficient English communicators who are not only good in producing effective copywriting, but also good explainers, persuaders, story tellers and thinkers. A professional English communicator can sell ideas more effectively, give better presentation to potential clients, propose new projects and convince customers of the benefits of a newly created product. The content of this programme can prepare certified graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The programme not only provides content-based knowledge but also adequate soft skills, management and communication subjects to prepare graduates for the real world.

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