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Evolution Through Innovation

Cheang Lin Yew is one of many specialists in this field who is educating the public about digital media design’s practical beauty one breathtaking installation at a time. The 46-year-old who come from Sungai Buloh completed his higher education in Malaysia and New Zealand, and is currently the Head of Department, School of Digital Media Design at The One Academy, Malaysia.

His transition from graphic design to multimedia design began when he was offered a scholarship to further his studies in New Zealand and obtained a degree to equip himself with the necessary expertise. Coming back to Malaysia, he became the key person to develop the multimedia design programme for The One Academy. He went back to New Zealand to attain a master’s degree and became a lecturer at a prestigious design school.

It was in 2005 when he started a Shanghai-based creative studio named Super Nature Design with two partners. They secured their first project with the client Adidas for the 2008 Beijing Olympics; assembling a section of the flagship store in Beijing to showcase 26 pairs of specially designed shoes – representing one for each sport.

He made the decision to return to Malaysia two years ago, going back to The One Academy and helping to develop the Digital Media Design programme to integrate more emerging technology in art and design.

The One Academy is committed to providing the best art education programme and continues to nurture its students passionately through its ‘Masters Train Masters’ coaching philosophy, which has been practised for the past 25 years, by providing diploma and degree courses namely Advertising & Graphic Design, Digital Animation, Film Visual Effects, Interior Architecture & Design, Illustration, Digital Media Design, Fine Arts and ESMOD Fashion Design & Pattern Making. For more information on The One Academy, visit www.toa.edu.my or call +603-5637 5510 or e-mail your enquiries to enquiry@toa.edu.my.

Image captions:-

Image 1 – ‘Lost in Pascal’s Triangle’, an installation that allows the audience to explore the concept of Pascal's triangle mathematics formula to generate a series of music and lighting sequences.

Image 2 – ‘Fly Beyond’, a sculptural lighting piece laid above the bar of The Nest in Shanghai and is also the artist’s favourite.

Image 3 – ‘PRISMA1666’ is a light interactive installation inspired by Newton’s prism. It won the ‘Best Creative Design Award’ at the Shanghai International Art & Science Awards 2011.

Image 4 – ‘Rabbit Wonderland’ is a series of innovative outdoor LED interactive sculptures that aim to bring colour, laughter and warmth to the streets of Shanghai.

Image 5 – ‘Dreamscape’ is an interpretation of vision and representation of 'hypercube' via explorations on architectural landscape.

Image 6 – ‘Me’, an art installation commissioned by Converse for its 2010 Summer campaign "You're It".

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