Department

Faculty of Social Science, Arts and Humanities

Entry Requirements*

  • STPM with a Full Passes in 2 relevant subjects

                                        OR

  • A Level with Passes in 2 relevant subjects

                                        OR

  • UEC with minimum Grade B in 5 relevant subjects, minimum Grade B in English Language AND SPM Pass in Bahasa Malaysia

                                        OR

  • TARC/ TAR UC Foundation in Arts (Track A/B) OR relevant Diploma

                                        OR

  • SAM ATAR 70 and minimum Grade B in 2 relevant subjects

                                        OR

  • CPU 70% average in 6 relevant subjects

                                        OR

  • Other equivalent qualifications accredited by MQA

                                        AND

  • SPM Credit / O Level Grade C in English Language

Note:

SPM holders must have at least a pass in Bahasa Malaysia and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.

For detailed minimum entry requirements for each programme, please refer to the respective Faculty/Centre Brochure.

Open Day

September, December, March

Course Overview

Public relations professionals are sources and producers of information for organisations and businesses. They are the information providers sought by the media, client organisations and also the public that they represent. This programme develops students' industry and experiential expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce capable PR practitioners, media liaisons and strategic managers, it entails courses in corporate communication, crisis management, integrated marketing communication, advertising, social media, public opinion, and media ethics. Students' experiential skills are enhanced via case studies, campaigns management and internship.

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