#CoursesGalore: Public Relations
What is it?
Public relations (PR) is all about communications, and establishing and maintaining good relations with different groups of people through effective communication. Its core use in industry is the effective dissemination of messages to the media and the public.
Event management will also be an area of study as much of your work depends on effective planning and management of media events, such as publicity events and press conferences.
What will you study?
You will learn to use various forms of media, such as print or broadcast, to communicate ideas and messages. You will be taught methods of writing, designing, pitching and managing a variety of press releases, corporate data sheets, brochures, newsletters and the like.
A good course will include a lot of fieldwork and seminars by industry professionals who will give you valuable tips and techniques learnt through experience to ensure the coverage of a client’s message by the media.
Company law; human resource management; information and multimedia technology; linguistic studies; management; marketing; mass communication; media studies; organisational behaviour.
Typical course duration
It will take about three years to complete a degreecourse in public relations.
Most universities have no specific subject requirements, but a good command of language is an advantage.
What do graduates do?
Public relations graduates can work in public relations firms, publishing, advertising agencies, marketing, large business organisations etc.